I just saw your work on LSD microdosing. I really admire your dedication to finding something out through careful experimental design. This is an example of an experiment where self-blinding was possible, but I don't see how it would be possible in testing my own reactions to something that, by definition, I would need to be aware of. So, yes, A/B testing would not be possible here on myself. That's what I had in mind.
"For all you know, you still click more and get more out of the HTML emails"
I never click on them, so there is no question here. Really, I don't need a formal testing regime to know that HTML email sends me a bad signal any more than I do to know how I feel about people wearing obscenity-bearing tshirts.
I just saw your work on LSD microdosing. I really admire your dedication to finding something out through careful experimental design. This is an example of an experiment where self-blinding was possible, but I don't see how it would be possible in testing my own reactions to something that, by definition, I would need to be aware of. So, yes, A/B testing would not be possible here on myself. That's what I had in mind.
"For all you know, you still click more and get more out of the HTML emails"
I never click on them, so there is no question here. Really, I don't need a formal testing regime to know that HTML email sends me a bad signal any more than I do to know how I feel about people wearing obscenity-bearing tshirts.