I'm sure that for some people, "email marketing" means sending spam. But my comments were entirely in the scope of legitimate, legal, opt-in email marketing.
Any tool can be used for good or for evil. I feel it's unwise to assume that just because people talk about profit in the context of delivering content to customers that they are black-hat. Plenty of white-hat people are savvy to these terms, and these techniques are very useful when trying to run a business while practicing "don't be evil."
Any tool can be used for good or for evil. I feel it's unwise to assume that just because people talk about profit in the context of delivering content to customers that they are black-hat. Plenty of white-hat people are savvy to these terms, and these techniques are very useful when trying to run a business while practicing "don't be evil."