This is from 1998, if not sooner. I remember reading it back in the 20th century. Definitely written before Gladwell was a name at all.
(I remember being so edgy in 1996 that I had the Bill Gates Wealth Clock as my start page. And a few years later my screensaver was "don't touch anything in Bill Gates's half." Fun times, fun times. 1999-me wouldn't believe my current opinions of Gates vis-a-vis Jobs.)
Indeed. he was a interesting blogger while running ArsDigita and I likes his photo.net too which I think may still be going, and then apparently some idiot VCs hijacked his Arsdigita and ruined it
http://waxy.org/random/arsdigita/
(I remember being so edgy in 1996 that I had the Bill Gates Wealth Clock as my start page. And a few years later my screensaver was "don't touch anything in Bill Gates's half." Fun times, fun times. 1999-me wouldn't believe my current opinions of Gates vis-a-vis Jobs.)