Have you ever been involved in buying software for a company? In my experience, nobody compares the features of different word processing software. In fact, nobody even mentions competing software, as if Word was the only choice.
Now they don't. But they did in the 80s and 90s and guess what, Office won, because it was the best choice. And it's not like they didn't have commercial competitors who couldn't keep up with Microsoft bribes^Wlobbying :)