The authors article is good although it misses a tiny little detail when calculating hourly costs. Its not just his $100K/700 hours = pretty good, its also his customers thinking, hmm, it took a specialist 700 hours, so it going to take our busy guys 1000 hours part time, and our guys are already busy, and he's only asking $500, thats a bargain at 50 cents per hour to replicate...
Now if you start demanding $5/hr from each customer then the outsources in India are going to start eating into your sales when they take the work inside or just figure out a work around that doesn't take 1000 or 700 hours.
Another interesting issue is signing budgets. I have no use for this particular example but my boss can sign off on $500 at pretty much any mega corp I've worked at, but if you demand annual auto-renewal ongoing charges or get into the mid 4 figures suddenly you have to convince a heck of a lot more people than me and my boss. If you're charging more than a conference or a training class, or you're demanding annual payment, its going to be a harder sell for megacorps. Sure the code monkey and his boss might love it, but now you need to convince additional bean counters who think ruby is a precious stone and its all downhill from there. You could try to corporate speak market it to get past the bean counters with lots of babble about proactively leveraging the synergy of the enterprise cloud platform but that risks repelling the code monkey and his boss, a fine line to walk.
Now if you start demanding $5/hr from each customer then the outsources in India are going to start eating into your sales when they take the work inside or just figure out a work around that doesn't take 1000 or 700 hours.
Another interesting issue is signing budgets. I have no use for this particular example but my boss can sign off on $500 at pretty much any mega corp I've worked at, but if you demand annual auto-renewal ongoing charges or get into the mid 4 figures suddenly you have to convince a heck of a lot more people than me and my boss. If you're charging more than a conference or a training class, or you're demanding annual payment, its going to be a harder sell for megacorps. Sure the code monkey and his boss might love it, but now you need to convince additional bean counters who think ruby is a precious stone and its all downhill from there. You could try to corporate speak market it to get past the bean counters with lots of babble about proactively leveraging the synergy of the enterprise cloud platform but that risks repelling the code monkey and his boss, a fine line to walk.