Does everyone really have such a hard time creating multiple google accounts? Google makes this as accessible as possible, or maybe people don't like Google+ for some other reason? I don't really get it either.
Why should he be forced to create a "Page" rather than a normal "Profile"? No service should lay down rules on what you want your username to be. That's only one of the ways Google+ fails abysmally, as skud and other people have demonstrated.