"Rarrgh!! They are not giving me a thing for free!!"
People don't click on ads. People don't even see ads anymore. And people don't want to pay for software. So to continue offering a free product, they need to monetize it somehow. They do this by bundling other software (not malware).
This is the reason the industry is moving in this direction.
Maybe you don't care because you use Xvid or VLC or something. Great! You are not affected.
Don't like it? Invent an alternate monetization scheme. You'll clean up.
People don't click on ads. People don't even see ads anymore. And people don't want to pay for software. So to continue offering a free product, they need to monetize it somehow. They do this by bundling other software (not malware).
This is the reason the industry is moving in this direction.
Maybe you don't care because you use Xvid or VLC or something. Great! You are not affected.
Don't like it? Invent an alternate monetization scheme. You'll clean up.