It's extremely hard to measure, but stunts like that seem to definitely add to "hype". I mean, it's being posted organically here on HN, isn't it!
"Hype" definitely gets sales. It leads to people checking out the game/movie, paying attention when they otherwise might not have - it's a form of social proof.
$800m in sales, first day. How much of that was due to marketing? Who knows. But it looks pretty positive to me, and stunts like this are part of it. Almost certainly positive, IMO.
"Hype" definitely gets sales. It leads to people checking out the game/movie, paying attention when they otherwise might not have - it's a form of social proof.
$800m in sales, first day. How much of that was due to marketing? Who knows. But it looks pretty positive to me, and stunts like this are part of it. Almost certainly positive, IMO.