Apple users always emphasize how things "feel". When I come back to my iPhone after having used an Android phone for a few days, I feel cramped. I feel like I'm constantly scrolling and zooming. I'd love a bigger screen. The thing is, "I feel the iPhone 5 screen size is perfect"... for YOU. Lots of people said the iPhone 4 screen size was perfect and Apple would never change that. Lots of people are buying the Galaxy Note devices too (especially in Asia).