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I believe the new Mac Pro is post-Jobs Apple’s first big thing. It’s not a consumer device and it won’t sell tens of millions, but it is a completely new computer with a radically different philosophy than how Apple built workstations before.



If it doesn't sell tens of millions it doesn't make a big impact on Apple's bottom line. It might have some other effects like incubating tech that will make it into other products, but then those products become the new important products.

I guess that in the maybe category then :) (I haven't used one myself).


I now see that by ‘Big Thing’ you meant a new cash cow. I thought you meant ‘a great new product no-one expected’.




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