That's exactly the point. It doesn't matter whether it's really hi-tech or unique or not. It's Apple's ability to present these things in a way which just makes you salivate that matters. This is a point which seems so hard for tech people to understand... it doesn't matter if you think people should see through Apple's claims, the spoils go to Apple because they know, as seemingly no other company on earth does, how to entrance people. A few key features, lavish, presentation, a feeling of luxury... that's what builds anticipation and excitement. Apple's closest equivalent are food companies, who have mastered the dramatic, salivatory description of products.
That's exactly the point. It doesn't matter whether it's really hi-tech or unique or not. It's Apple's ability to present these things in a way which just makes you salivate that matters. This is a point which seems so hard for tech people to understand... it doesn't matter if you think people should see through Apple's claims, the spoils go to Apple because they know, as seemingly no other company on earth does, how to entrance people. A few key features, lavish, presentation, a feeling of luxury... that's what builds anticipation and excitement. Apple's closest equivalent are food companies, who have mastered the dramatic, salivatory description of products.