Or Facebook could just be saying that certain people liked things without putting it in their list of likes. I first had a suspicion that Facebook was doing this when my feed said that several of my friends had like a Mormon based page when I know that none of them are Mormon would have no reason for liking the page. It could have been that they mistakenly liked it I suppose.
If you did, could it have been that you somehow - inadvertently - clicked Like on his page/ad?
If your answers are yes and no respectively, I'd say this is profound indeed!!