As I recently had to debug a nasty issue that only occurred in release builds in VS2010 I would definitely have liked to know about this earlier. Almost all the variables that were important in that case were inaccessible in the debugger which made finding out the root of the issue quite difficult.
You can globally enable this option without changing .vcxproj by adding it in the CL or _CL_ environment variables (the former prepends options, the latter appends)