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I was using a Microsoft surface the other day and thinking "wow, this really doesn't suck once you get used to it." I'm starting to come off my initial hatred of Metro.

What does this have to do with the OP?

If MS wanted to pull an outrageous coup d'etat vs. Apple and Google, especially in the Mobile space, they could pivot the company thusly: "Here at Microsoft, we empower you. We are the company that gives you control over your platform and your privacy."

Yeah, that's totally not what they do now. Just saying. If they were really genuine about it, they'd gain a shitload of mindshare real fast.




Maybe I'm cynical and I hope I'm wrong, but I think that you overestimate how important these issues are to typical consumers as well as overestimate how forgiving people are of Microsoft's past sins.


> Yeah, that's totally not what they do now.

Actually, it is: see http://www.adweek.com/news/advertising-branding/new-microsof... and http://www.zdnet.com/microsoft-google-breached-your-privacy-..., for instance.




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