Simiarly, would you buy honey from Safeway? It's not actually pure honey. The FDA doesn't enforce any standards as to what can be labelled honey (although they do provide a grade which tells you what color it is)
http://www.foodsafetynews.com/2011/11/tests-show-most-store-...
Trader Joe's has real honey.
Spinach I buy from TJ's keeps for two weeks, but spinach I buy from Target is already wilted after a few days. I don't know if there's anyone out there measuring produce quality, so I can't give you a link.
Sometimes, it really is about having a better product, not about marketing, positioning, or other bullshit. (And I guess now we're back on topic?)
In 2012, Consumer reports did a study where only a few "extra virgin olive oils" turned out to actually be extra virgin. Trader Joes has them; Safeway does not. http://www.phoenixhelix.com/2013/03/04/would-the-real-olive-...
Simiarly, would you buy honey from Safeway? It's not actually pure honey. The FDA doesn't enforce any standards as to what can be labelled honey (although they do provide a grade which tells you what color it is) http://www.foodsafetynews.com/2011/11/tests-show-most-store-... Trader Joe's has real honey.
Spinach I buy from TJ's keeps for two weeks, but spinach I buy from Target is already wilted after a few days. I don't know if there's anyone out there measuring produce quality, so I can't give you a link.
Sometimes, it really is about having a better product, not about marketing, positioning, or other bullshit. (And I guess now we're back on topic?)