On Bullshit is an essay written in 1986 by philosopher Harry G. Frankfurt. Whilst bullshit is a swear word, it is immediately recognisable and gets the readers attention immediately.
However, I had to read Doc Searles essay twice myself. I think it appears disorganized because it starts discussing the Linux kernel but it is about advertising. The big idea is tat most on,one advertising is wasteful, and unnecessarily violates privacy for no real good reason. The second time I read the article, I suddenly realised why he juxtaposed the Linux kernel with advertising. The Trader Joes example makes it quite clear.
However, I had to read Doc Searles essay twice myself. I think it appears disorganized because it starts discussing the Linux kernel but it is about advertising. The big idea is tat most on,one advertising is wasteful, and unnecessarily violates privacy for no real good reason. The second time I read the article, I suddenly realised why he juxtaposed the Linux kernel with advertising. The Trader Joes example makes it quite clear.