Many people don't find this exciting. But I am excited indeed. You know why? Because to program an Atmel Microcontroller, you need a 'programmer' whose selection itself is fairly confusing for newbies (USB/Serial/etc) and costs as much as $20 for a good one. This one instead is just plug and play, and that's awesome :)
The Arduino platform has already largely solved that, though. Almost all of their products (besides a few "Pro" models which are TTL-serial only) have USB ports on board.
Yes, but (at least in New Zealand) they're more than the $20 threshold mentioned above. So you're effectively buying a microcontroller plus a programmer.
