It makes me want to go look at something else. It screams, "You are not interested in me! I am not going to entertain you in any way!"
It reminds me of being in a mall, and looking for that one interesting store that I want to go to. I pore over a directory, scanning over a whole bunch of logos, for brands whose names I can't even remember. Eventually I find the one I want, and in that moment, if you asked me what else was on that directory I could not tell you. The new logo is on that directory somewhere, attracting no attention.
It reminds me of being in a mall, and looking for that one interesting store that I want to go to. I pore over a directory, scanning over a whole bunch of logos, for brands whose names I can't even remember. Eventually I find the one I want, and in that moment, if you asked me what else was on that directory I could not tell you. The new logo is on that directory somewhere, attracting no attention.