The incentive is ad dollars. Ad companies want third party verification. | Hacker News

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nfa_backward on Aug 22, 2013 | parent | context | favorite | on: Yahoo tops Google in US traffic

The incentive is ad dollars. Ad companies want third party verification.

nostrademons on Aug 22, 2013 [–]

Google runs all their own advertising. They have no need for third party verification.

nfa_backward on Aug 22, 2013 | [–]

That explains why debaserab2 was able to find b.scorecardresearch for Yahoo, but not Google.

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