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The very expensive items are just establishing the legitimacy of this 'fine art' section. Amazon doesn't need those items to sell. Having them listed alone makes the art section feel like it is fine, and makes people more comfortable purchasing a thousand dollar item.


So it's anchoring? "This must be a classy joint if they sell $50 whiskey, I'll just have the $15 Jack and Coke..."


Yes. Anchoring price and legitimacy.




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