My interpretation is the story helps find the end user's need. It isn't just, "G...

		mathattack on Aug 6, 2013 \| parent \| context \| favorite \| on: If You Want to Raise Prices, Tell a Better Story My interpretation is the story helps find the end user's need. It isn't just, "Go Bla Bla Bla to everyone" Rather, it's find the story that appeals to the one person you want to pay up.