Second this. Virgin America blew my mind when I flew them from Seattle to SF for StartupSchool last year. Their First Class was the same price as everyone else's coach, and was the best First Class I've been in, including lots of international First Class travel. Unfortunately, they, like JetBlue-my other fav airline, don't fly many places yet. Hopefully they expand soon!
I agree, except for one thing: I couldn't find a way to put a 24-hr hold on a ticket through their website. Seems like a pretty standard feature; not sure why they don't allow it.