I'm planning on skipping this pain, and open sourcing our base code. If someone wants to copy us, go ahead, but our machine learning and data analysis services are going to be hard to build: its taken me two years to get even close to launching ;)

Other upshot is I get to give back to the FOSS community: couldnt have built it without them.

As the saying goes, if you can be copied that easily: you've built a feature, not a business!