Doesn't Ensure already exist?

Yes it does.

And it's made by Abbott Labs. I don't know how popular Ensure is, but Abbott's baby formulas are literally the only source of nutrition for millions of growing and thriving babies every year.

I would rather buy a product from a real company than from some egotistical young hipsters who (most likely) are nothing more than a recent example of the Dunning-Kruger effect.

And if Soylent goes horribly wrong for them, perhaps the most apropos comment would be: "think of it as evolution in action".

If you have something specific to say about their science or tips and suggestions then please say it. Ad hominem is somewhat counter productive to the spirit of HN.

This is something that concerns me about soylent. Ensure is basically the same thing, already mass produced, and Ensure is freaking crazy expensive. Crazy crazy expensive. I'm not willing to spend that much money to not have to prepare food. I'd make more money if I just take an hour off work every day and make my food. How can soylent be cheaper? Is Ensure just gouging?

I can find ensure for around $1-2 per bottle. Not really that expensive. Even if you didn't have to purchase food that you were planning on preparing, ensure would be the cheaper alternative.

wow! Costs 3-4 in Canada. I had a tooth removed about 5 months ago and had to get some liquid meal replacement. The packs cost 25 bucks. Where are you getting them!?

yes, but it doesn't provide the fullness feeling you get from soylent. Ensure feels like starvation. Soylent, because of the oats, stretches the stretch receptors surrounding the stomach. This is one input the brain uses to make you feel more full.

no fat in Ensure! It can't be a complete food without fat right?

Ensure has 20% of its calories from fat.