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Starbucks - How to Dilute a Brand
(
mikesabat.wordpress.com
)
2 points
by
mikesabat
on March 24, 2007
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1 comment
staunch
on March 25, 2007
[–]
They're selling a highly addictive substance and have millions of addicts. I think they can dilute their brand -- they just better not dilute their coffee.
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