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No way! I am pretty sure big data strongly indicated that based on the past performance of similar movie structures these are going to perform strongly in the future. And I am quite confident that the studios are already implementing a data driven decision making process. At least since Google went around pretending being able to predict the box office numbers/success of a movie [1]...

[1] http://www.forbes.com/sites/timworstall/2013/06/07/googles-s...




Gladwell did a piece on using computers to predict a hit formula :

http://www.gladwell.com/2006/2006_10_16_a_formula.html


Indeed, one of the biggest studios is using a data-driven approach: http://en.wikipedia.org/wiki/Relativity_Media

Great for making money and giving audiences what they want, pretty dreadful for creative output, well, obviously.




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