TLDR: we made nearly every rookie mistake in the book.
“A ‘build it and they will come’ mentality has taken over the startup space."
I don't want to sound patronizing (but I will anyway). "Has taken" is the wrong verb tense. It's been that way for over a decade, particularly for early stage startups with technical founders. Find yourself some better advisors next time around, if you failed on rookie mistakes, you'll have little hope of solving the "level 2" problems without some seasoned counsel.
“A ‘build it and they will come’ mentality has taken over the startup space."
I don't want to sound patronizing (but I will anyway). "Has taken" is the wrong verb tense. It's been that way for over a decade, particularly for early stage startups with technical founders. Find yourself some better advisors next time around, if you failed on rookie mistakes, you'll have little hope of solving the "level 2" problems without some seasoned counsel.