The "I don't have anything to hide" argument is irrelevant when it applies to the political sphere. But when an article says, "this is how to hide your stuff" that argument becomes very relevant. If it's not about politics and society anymore but about your own actual privacy, why try to hide your stuff from the government when Google not only keeps a copy of your house keys but makes it a habit to snoop around and then show off about how well it knows you.