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You're right, 'tech literacy' isn't really the right words, more like 'cultural literacy' where the correct "frame of reference" in this case is MMORPG banter. Or what the courts might refer to as 'community standards'.

It's been a while since my one and only anthropology course, but the basic idea is actions and language can only be understood through a common perceptual framework between the speaker and the listener. Actions which are otherwise benign, or even loving, can seem violent or insane when the observer lacks the proper 'frame'.

One great example of this, if you're a fan of Orson Scott Card, is the humans struggling to understand the Pequeninos in Xenocide, the 3rd book in the Ender's Game series.

This is why, when I hear the statement was made in the context of a MMORPG, it immediately alters my opinion on whether Justin had mens rea (criminal intent) when he wrote the post. A hundred years ago, if communities didn't exist where this type of dialog was typical, the same words actually take on a different meaning -- one that might actually indicate a need for intervention!




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