I love craft beer. Price doesn't necessarily play a huge role -- I love a $4 Lagunitas as much as a $15 [insert higher-priced beer], but there is a correlation between price and the complexity of the beer. A $2 bottle of beer you get as part of a six-pack can be a good craft beer that I love, but you often don't find very niche, unique breweries doing the six-pack thing and just have more expensive single bottles.