Its not a norm, but it is now giving many people a chance to try.

If I have to compare, its synonymous with building a online presence with a blogging site. It won't earn you much and you won't buying yachts with that money. But the purpose of that blogging site is to get you some following and recognition in the community.

Then you need to go on and build something awesome that sells. That is playing the bigger game.

Pandora is the first step. Not the last one.