That's not the case. Let's assume we're talking about an average radio station, in terms of sales.
Music rights are negotiated as a % of sales, not on a per play basis. So large stations with large sales pay a fortune in music royalties. It's not a set rate.
With an average station, those 20,000 plays cost a radio station $10,000 +/- a few grand depending on the sales category they fall into with the music rights companies.
24/7 music for a year would cost around $60,000 (for said average radio station).
Music rights are negotiated as a % of sales, not on a per play basis. So large stations with large sales pay a fortune in music royalties. It's not a set rate.
With an average station, those 20,000 plays cost a radio station $10,000 +/- a few grand depending on the sales category they fall into with the music rights companies.
24/7 music for a year would cost around $60,000 (for said average radio station).