While this is true, you can't deny that what this article is showing is almost exactly what was innovative about Vine. The short, hold-to-film, no edit clips originated with Twitter's product.

That being said, I'm not excited about this update. I love Instagram, but mostly for it's simplicity; the number of vines on my Twitter feed worth watching is astonishingly low, and this will only produce, IMO, more content not worth watching.