This is a beautiful case of win/win. Apple wins by having a lower cost of good (on the "vanilla") and the customer wins by spending just enough to get what they need (not more).
The more we can find these win/win situations, the better our economy will be. The closer we can match consumer costs to the the economic costs of their consumption, the more accurately the existing "Free" market will match the ideal market.
The more we can find these win/win situations, the better our economy will be. The closer we can match consumer costs to the the economic costs of their consumption, the more accurately the existing "Free" market will match the ideal market.