I'd expect cognitive dissonance to have the higher effect - "I paid so much for ... | Hacker News

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		Tichy on June 18, 2013 \| parent \| context \| favorite \| on: Buying the new MacBook Air I'd expect cognitive dissonance to have the higher effect - "I paid so much for this, it must be good".

robinson-wall on June 18, 2013 | [–]

Reassuringly expensive.

Moto7451 on June 19, 2013 | [–]

For some people yes. My best friend is that way. Charge a lot for it and he'll love it forever. I point this out to him but he remains unfazed. I'm not so easily convinced that price = quality ;).

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