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New and Notable is actually a very good example of Apple showing pretty decent (and even handed) editorial review. By and large, anybody putting something with a reasonable amount of care and attention, gets some exposure there in their category.

I'm wondering if the Appstore has gotten large enough that an independent review site/app could make money? And, I mean a honest to goodness review site - not these scammy "pay to play" apps that have been plaguing the app store recently.

Also - if you could just survey a list of 10,000 honest users - that would be pretty good as well.

The sad thing, is some amazing apps on the store (for example, gymbuddy, one of the great weight lifting apps) have languished because only those people who actually use the app seriously would appreciate how much better it is than the competition. I.E. Can you imagine what the WeightLifting App Section in the AppStore would like if you surveyed a 100 lifters who had tried out a dozen or so apps before deciding on the one they like? Likewise for people who make pastries, check the weather, survey tree's, watch the tides, etc, etc...




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