People pay for cable and it has ads. So do magazines, newspapers. EVERY form of media is ad-driven, whether you're paying out of pocket for it or not. Video games often contain ads for other games. Sorry to burst your bubble.

I don't see why you think anyone's "bubble" has been burst. In the long run theaters won't survive if they show ads.

In the short run theaters won't survive if the don't.

Well then, if you own stock in a theater company you should probably sell, because they're doomed.