It's not a campaign to convince elderly tourists to return to the park.
It's a campaign to convince people like me, a National Trust member who's half the age of the person in your example, that the National Trust attractions aren't all stuffy and boring and the NT wants you to actually explore and enjoy them.
It's a campaign to convince people like me, a National Trust member who's half the age of the person in your example, that the National Trust attractions aren't all stuffy and boring and the NT wants you to actually explore and enjoy them.