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It's not a campaign to convince elderly tourists to return to the park.

It's a campaign to convince people like me, a National Trust member who's half the age of the person in your example, that the National Trust attractions aren't all stuffy and boring and the NT wants you to actually explore and enjoy them.




Good then, they are catering to a specific demographic while it's clear it may mislead and be unclear to other.

I still think it's not a good idea, and the fact that it's a likable idea doesn't fix that for me.


I think you do the elderly citizens of Britain a disservice by assuming they will be confused and helpless in the face of some light hearted signage.




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