Yep, agreed. When is someone going to port Adblock Plus over to the offline world?

What if you set up an intermediate magazine service? People subscribe to magazines through you, paying a hefty premium. They get their magazines with all the ads town out of them a day later than usual.

I doubt that model would hold considering the fact that ad-blockers are too cheap to subscribe to a service like that, but why not just pay the magazine a little more in subscription fees?

The aura of anti-advertising among the tech crowd is somewhat sad. The ads are on consumers' side in terms of keeping the price of content down. That being said, I too use Adblock. :) Advertisers need to bring the annoyance level down a notch (especially with those automatic-popout-video-player-banner-deals-with-broken-mute-buttons).

Nope. I don't think pg cares about generating any kind of financial gain from HN aside from leads to successful YC companies.

To me the big problem with ads on the web is that they move (or even popup/over) when you are reading text so I use Adblock. Ads in print don't move so there is no problem IMHO.