There's a cottage industry of firms specializing in conversion rate optimization for X. (My consulting practice was in no small bit doing this for B2B software firms. "Conversion optimization for e-commerce", "conversion optimization for insurance industry", etc etc are also common specialties.)
If you were hypothetically a client desiring top-tier talent, and you asked what $400 an hour would buy you, I'd say "One journeyman at a boutique firm... if you can find anybody with availability at that price." I was priced rather north of that for some of my consulting career. There were likely folks priced at a substantial premium to me.
There are substantial programming/design skills implicated in this, obviously. (At some firms there is specialization of labor but at boutique firms typically all consultants do everything required to ship.)
Edit to add: You asked who is buying this sort of thing. In my case, largely B2B software companies with revenues in the $10 to $X0 million range. In broader terms, almost every company which either does direct transactions or collects leads with value over $1 million per year should probably be buying this sort of consulting, and many of them do. What's your guesstimate on how many insurance companies there are which sell direct-to-consumer products in the US, for example? All of them are potential customers are this.
There's a cottage industry of firms specializing in conversion rate optimization for X. (My consulting practice was in no small bit doing this for B2B software firms. "Conversion optimization for e-commerce", "conversion optimization for insurance industry", etc etc are also common specialties.)
If you were hypothetically a client desiring top-tier talent, and you asked what $400 an hour would buy you, I'd say "One journeyman at a boutique firm... if you can find anybody with availability at that price." I was priced rather north of that for some of my consulting career. There were likely folks priced at a substantial premium to me.
There are substantial programming/design skills implicated in this, obviously. (At some firms there is specialization of labor but at boutique firms typically all consultants do everything required to ship.)
Edit to add: You asked who is buying this sort of thing. In my case, largely B2B software companies with revenues in the $10 to $X0 million range. In broader terms, almost every company which either does direct transactions or collects leads with value over $1 million per year should probably be buying this sort of consulting, and many of them do. What's your guesstimate on how many insurance companies there are which sell direct-to-consumer products in the US, for example? All of them are potential customers are this.