The reasons listed are pretty silly and jaded. The reason the Tumblr acquisition is bigger news is simple: it's a big player in a fast growing economic sector. As big as both Warner Chilcott and Actavis are, their industry is mature. The Warner Chilcott acquisition is unlikely to shake things up. Tumblr is one of the "not facebook" players in social that's gotten a lot of mind share. If and how they can turn that mind share into revenue is important to the sector (and the market).
You didn't refute anything in the article. You're saying you think the Tumblr acquisition gets more attention because it has a lot of mindshare (which is circular logic) and because internet content is a faster growing market than pharmaceuticals (which I have no way of knowing whether or not that's true, but its not as if Primack is arguing the opposite.)
Bah. How much coverage do we get for, say, some random has-been celebrity's drunken arrest versus wars that cost a lot more than $11B?
What the media chooses to cover (and what consumers choose to read, since we no longer have the limited-sources excuse) has pretty much nothing to do with the actual big-picture importance of the events.
People have lost touch with reality a LONG time ago.
They do not care about health (America is the fattest, unhealthiest country on the planet), they don't care about science & technology (Tumblr, IG, FB, reality TV, TMZ, etc. dominate the news/app/entertainment spectrum and bring little to no value), they care about GIFs, cats, Kim Kardashian and other brain dead agenda.
It's very unfortunate but that's the way it is. People could care less about Warner Chilcott. They care about stupidity.
Companies like IG, Tumblr, and others are smart because they seem to employ the "if you can't beat em, join 'em" logic.
Actually, "I could care less" is a transplanted idiom (from Yiddish), and is correct. It implies "... but that would be too much work." It is an Americanism, though, and is not generally understood outside of the lingering cultural influences of the "borscht belt".
English -- any natural language that's progressed beyond early creole, for that matter -- is not, and should not be treated like, a completely self-consistent system of formal logic. "Me" (or other "object" pronouns) in a compound subject is correct, as are double negatives, split infinitives (English doesn't actually have an infinitive, it has a form of phrase that occupies the function of one), and so forth. The prescriptivist dictates of Lowth, Murray and Cobbett are an artificial imposition on language that rejects them at every turn. It's time to use the real grammar of the language, rather than trying to structure English on some formal (and, it would seem, rarely spoken) version of Latin or Greek.
Actavis (until recently Watson pharmaceuticals) is a generic pharmaceuticals company.
I don't know whether this type of industry can be called mature, but it was the fastest growing sector of the economy in the US for this year, if I'm not mistaken. A quick google search yields e.g. http://www.smartplanet.com/blog/smart-takes/top-10-fastest-g...
On the question of whether it will shake things up, there sure is some turmoil. Watson/Actavis has been on buying spree for like 2 years now. Besides minor players here and there (e.g. Specifar in Greece), they acquired the Actavis group and now they acquired Warner Chilcott. They were (I think) 5th and in a relatively small period they ended up being the 3rd largest generic drug company worldwide.
Tumblr is a non issue in the size of the story other than the "high school dropout makes big". Yahoo and Mayer have been trending for awhile. There is probably not so little of "omg what in the hell are they thinking with that price" going on too.
