Hey Imran, if PG could see the sorry state that his old company is languishing in today, he would be saddened.
Yahoo stores, once the pioneer that unleashed ecommerce in US, is a joke in ecommerce inner circles. It could have dominated ecommerce, had it not been for Yahoo management's complete and utter neglect of the platform after acquisition.
The main reason Yahoo Stores is in business today is because it's difficult to move your ecommerce platforms, once you are beginning to grow. Despite that stickiness, there is a daily bloodletting of Yahoo Stores defecting to the new, nimbler and customer-centric enablers such as Shopify. Users are frustrated at the zero innovation at Yahoo Stores.
Marissa Meyer has never brought up Yahoo Stores as one of Yahoo's key properties. I suspect it's because Yahoo Stores is so small today that it just doesn't register at her level. That should not be. There are probably only 40,000 Yahoo stores today (the business started 18 years ago). Compare that with Shopify (started 9 years ago), which is slated to sail past 80,000 stores this year.
Yahoo stores, once the pioneer that unleashed ecommerce in US, is a joke in ecommerce inner circles. It could have dominated ecommerce, had it not been for Yahoo management's complete and utter neglect of the platform after acquisition.
The main reason Yahoo Stores is in business today is because it's difficult to move your ecommerce platforms, once you are beginning to grow. Despite that stickiness, there is a daily bloodletting of Yahoo Stores defecting to the new, nimbler and customer-centric enablers such as Shopify. Users are frustrated at the zero innovation at Yahoo Stores.
Marissa Meyer has never brought up Yahoo Stores as one of Yahoo's key properties. I suspect it's because Yahoo Stores is so small today that it just doesn't register at her level. That should not be. There are probably only 40,000 Yahoo stores today (the business started 18 years ago). Compare that with Shopify (started 9 years ago), which is slated to sail past 80,000 stores this year.