Purchase of Motorola was one step. The day Google announces the buy, the next day Samsung announced a big strategic partnership with MS[1] and the CEO clearly said in the press conference they were not aware of the deal.
Samsung realized if they play by Google's rules they will be reduced to Google's puppets and the string could be pulled at any time. Like releasing the code later than others for e.g. their own Motorola.
Another thing was Once the phone was sold, Samsung provided support, updates without any additional income - whereas Google kept on earning money through content alone.
Samsung is too big to be just another OEM, though it will need need a HUUUGE culture (work culture, hierarchy, their senior-junior obedience mechanism) to be a software and content provider success. Because the oldies are not going to make new things.
Purchase of Motorola was one step. The day Google announces the buy, the next day Samsung announced a big strategic partnership with MS[1] and the CEO clearly said in the press conference they were not aware of the deal.
Samsung realized if they play by Google's rules they will be reduced to Google's puppets and the string could be pulled at any time. Like releasing the code later than others for e.g. their own Motorola.
Another thing was Once the phone was sold, Samsung provided support, updates without any additional income - whereas Google kept on earning money through content alone.
Samsung is too big to be just another OEM, though it will need need a HUUUGE culture (work culture, hierarchy, their senior-junior obedience mechanism) to be a software and content provider success. Because the oldies are not going to make new things.
[1] Can just be co-incidence as well.