I actually don't like the use of offset however. Why do I want to offset Chic Fil A? If I don't even eat there--I don't have anything to offset. Offset also makes me feel like I am helping to return to the current status quo. What if I don't want the status quo? What if I just want to fight Chic Fil A?
I think that the idea that users contributing a small amount of money to combat the negative spending of some corporations is incredibly sticky. ("Look at the power of my small dollars! I'm making this evil corporation burn their money!").
But how do you convince visitors to the site that this math adds up? Users may want to donate but would probably be more likely to donate if they were convinced their dollars had that much power. Maybe an infographic explaining it?
I actually don't like the use of offset however. Why do I want to offset Chic Fil A? If I don't even eat there--I don't have anything to offset. Offset also makes me feel like I am helping to return to the current status quo. What if I don't want the status quo? What if I just want to fight Chic Fil A?
I think that the idea that users contributing a small amount of money to combat the negative spending of some corporations is incredibly sticky. ("Look at the power of my small dollars! I'm making this evil corporation burn their money!").
But how do you convince visitors to the site that this math adds up? Users may want to donate but would probably be more likely to donate if they were convinced their dollars had that much power. Maybe an infographic explaining it?