It works for some. Actually it works for a lot, and that doesn't mean it's a bad thing. Most people go through the day without the intuitive eye for wit, great taste, and appreciation for production value that a media manipulator and PR strategist would have, but I wouldn't say that makes the world a worse place. What's good and what's effective can be 2 separate things entirely.
http://www.youtube.com/watch?v=Is3icfcbmbs http://en.wikipedia.org/wiki/HeadOn
It works for some. Actually it works for a lot, and that doesn't mean it's a bad thing. Most people go through the day without the intuitive eye for wit, great taste, and appreciation for production value that a media manipulator and PR strategist would have, but I wouldn't say that makes the world a worse place. What's good and what's effective can be 2 separate things entirely.