Dropbox are in an interesting position- they're practically a "cloud utility". Like if ConEd invited me to "discover the possibilities when you use electricity", I don't really know what I'd get out of a Dropbox conference. It does file syncing. They have an API that allows you to sync files. Right. Either the topics would be so specific that they'd all repeat each other, or they'd be so broad that they would only tangentially touch on what Dropbox does.
That said, there isn't an agenda so i can't find out.
They have an API and therefore a developer community. Also, don't they have business accounts with administrative features? I doubt this is aimed at individual users.
Sounds like someone was hired in the PR/Marketing team and this was the result of their effort.
"Dropbox has how many users? Wow! We should have a conference! imagine if we just get 1% of the users at the conference! Imagine if we charge those attendees $350! WOW - I am a marketing GENIUS!"
Well, Dropbox bought Mailbox, which hints that they are keen to 'consumerize' at least some of their business. Which I'm wary about- like when my cellphone provider makes an app to view my bill, the results are invariably awful. There's a lot to be said for focusing on your core competency, but I can understand the desire to not be another "dumb pipe".
That said, there isn't an agenda so i can't find out.