That graph is misleading, if they were honest their scale would be 0%...100%
not 0%...50%
That's what disingenuous presentations do when they want to make a graph scary, they cut the axis to scale the data and ditch the sense of perspective.
Made worse by the fact that the author didn't need to do that at all.
Going from 10% -> 40% is a hell of a jump, even in perspective that's impressive.