Not everyone knows they have these rights. I remember in high school being told repeatedly that I had no rights as a minor. We never actually learned about our constitutional rights; I had to find those out on my own.
Also, people have a natural tendency toward defending themselves after being accused. Being read your rights is a reminder, in the heat of the moment, that no, you don't have to talk and you have the right not to. And your right to remain silent is important even if you're not guilty (maybe especially!). Dont Talk to Police: http://www.youtube.com/watch?v=6wXkI4t7nuc
Once he resumed consciousness he has a right to remain silent but the "public safety" exemption that the Supreme Court inserted to the Miranda rule in 1984 was changed even further by Obama in 2011 that allows the government to question a suspect for 48-hours. Is that a greased, slippery, slope or what?