Very true; and I trust that Google would have a heart to not do that. At least, I hope they wouldn't. My point was that if a for-profit company enters this space, they need a way to monetize their efforts, and it's a field ripe for exploitation. It's better if a non-profit does this, since their heart is more likely to be in the right place.
From Wikipedia: "Google.org is the charitable arm of Internet search engine company Google.
The organization has committed over $100 million in investments and grants as of May 2010."
As much as I like to rag on Google for their lip-service to "don't be evil", this isn't such a case. I don't think Google.org has a [direct] profit motive.