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Just wanted to share how I came to use Google Alerts, because out of any software I have ever used it is the strangest introduction. In 2010 I started V-BLOOD, LLC and began distributing a blood red, vampire themed energy drink in small glass dram vials. V-Blood was doing well so I wanted to expand the product line with glass vials full of sour candy called "sour fairy dust". The supplier of the sour candy happened to be the creator of Jelly Belly. As it turned out we both had backgrounds in law and I was lucky enough to gain a mentor for V-Blood. In addition to the million other insights he gave me into the candy/convection industry, he insisted I use Google Alerts for energy drinks, candy, vampires, ect...

If Google lets Alerts go to the wayside it is a major opportunity in search for start-ups. Maybe most would disagree but I see Alerts as a stand alone product and not simply a feature for Google.




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